We believe in better beef. Fresh grass-fed beef, raised on rich pastures. Better for the consumer, better for the animal and better for the planet.

What We've Learned

• Consumers are seeking healthier food choices
• Fresh beef is a large category - over 60% of US
  households buy fresh beef every 2 weeks
• Yet there is very little choice within beef - under
  3% of fresh beef sold is natural/organic
• Grass-fed beef awareness appears poised to move mainstream