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Lenny’s Real Beef Company™ beef is beef the way it was meant to be – aged, grass-fed, fresh. Raised on beautiful, rich pastures. Natural great taste and nutrition. Fewer calories, less fat and none of the unnatural things (no grains, no hormones, no antibiotics) that often go into conventional beef.

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More of what consumers want

  • Great fresh beef taste
  • Responsible packaging
  • Clear nutritional information on-pack

More of what mainstream grocers want

  • Easy handling
  • Case-ready and scanner-ready
  • Consumer shop-ability
  • Traffic-driver & shopper conversion
  • Category margin opportunity
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